About the Games - Rio 2016 Olympic Games

Introduction of “Road to Rio” logo

The “Road to Rio - Support Hong Kong Athletes” logo is designed by the Sports Federation & Olympic Committee of Hong Kong, China to promote the coming Rio 2016 Olympic Games and to rally support for Hong Kong Athletes who strive to secure qualification for the Rio Olympic Games.

The word “Rio” in the logo represents a ribbon-like road that runs from left to right, signifying freedom, joy and carnival. It is written in yellow and green to feature the main colours of the national emblem of Brazil, the host of the 2016 Olympic Games. Placed before “Rio”, the words “Road to” are presented in red, the colour of Hong Kong’s regional emblem, to suggest that our athletes start their journey to the Rio Olympics from home. The appeal for public support is spelt out in eye-catching red with the message “Support Hong Kong Athletes”.


“Road to Rio – Support Hong Kong Athletes” Campaign

The Sports Federation & Olympic Committee has launched the “Road to Rio – Support Hong Kong Atheltes to go to Rio Olympic Games” Campaign since September 2015. Up till now, we have collected over 6,500 signatures in Hong Kong in the following activities:

  • FINA/airweave Swimming World Cup 2015 – Hong Kong
  • Asia Rugby Sevens
  • UCI Track Cycling World Cup
  • Asian Table Tennis Qualification Tournament
  • IAAF World Athletics Day 2016


The Emblem

The emblem for Rio 2016 Olympic Games conveys passion and transformation - the passion of all Cariocas and Brazilians for sport and celebration. The emblem is based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit.


The Torch

The innovative design, which is inspired by the warmth of the Brazilian people, features moveable segments that expand vertically to reveal the colours of Brazil when the Olympic flame is passed from one torchbearer to another. The triangular shape of the torch, meanwhile, alludes to the three Olympic Values of excellence, friendship and respect, while the floating effect of its different segments represents the efforts of the athletes. Each torch, crafted from recycled aluminium and resin with a satin finish, weighs between 1kg and 1.5kg and stands 63.5cm high when contracted and 69cm when expanded. These will be carried by approximately 12,000 torchbearers during the Rio 2016 Olympic Torch Relay visiting around 300 cities and towns across Brazil.


The Mascot

The Rio 2016 mascot is called Vinicius as a tribute to poet Vinicius de Moraes. He is a mixture of all Brazilian animals. He is happy and communicative, with a strong, self-confident personality. His mission is to infect the world with happiness and to celebrate friendship through sports.